Advertising Management for Clinical Trial Recruitment

Therapeutic Area & Indication Selection

Not all conditions recruit the same way. A hypertension trial taps into a massive patient pool, while a rare oncology subtype requires highly specialized targeting across multiple channels. Our system accounts for this.

When configuring your campaign, you’ll select your study’s therapeutic area and indication. This determines your campaign pricing, maximum participant volume, and estimated recruitment timeline.

We currently support 80 indications across 12 therapeutic areas:

• Mental Health & Neurology
• Cardiology & Vascular
• Oncology
• Endocrinology & Metabolic
• Gastroenterology
• Immunology & Inflammatory
• Infectious Diseases
• Pulmonology & Sleep
• Dermatology
• Musculoskeletal & Pain
• Women’s Health
• Rare & Genetic Diseases

Each indication is assigned a rarity tier based on patient population size and targeting complexity:

• Common — Large patient populations with broad digital reach. Examples: hypertension, type 2 diabetes, anxiety disorders, asthma, acne. Up to 5,000 participant inquiries per campaign.
• Moderate — Established populations requiring more targeted outreach. Examples: bipolar disorder, atrial fibrillation, breast cancer, Crohn’s disease, COPD. Up to 2,500 participant inquiries per campaign.
• Rare — Smaller populations requiring specialized multi-channel targeting. Examples: Alzheimer’s disease, epilepsy, pulmonary fibrosis, lupus. Up to 1,000 participant inquiries per campaign.
• Very Rare — Highly specialized conditions requiring extensive targeting and longer timelines. Examples: rare cancer subtypes, rare metabolic disorders, rare infections. Up to 250 participant inquiries per campaign.

Don’t see your exact condition? Select “Other” within the most relevant therapeutic area and specify your condition. Our system will automatically calculate pricing based on the assigned rarity tier.

How It Works

Our system is designed to make recruitment advertising simple and transparent:

Step 1: Review Your Campaign
When you post a listing, you’ll have the option to add recruitment advertising. We handle everything: audience targeting, creative development, geo targeting to your site locations, and ongoing optimization.

Step 2: Select Your Condition and Set Your Participant Goal
Select your study’s therapeutic area and indication. This helps us calculate accurate pricing and delivery timelines based on recruitment complexity. Then enter the number of participant inquiries you need. Our system adapts to studies of any size, from small pilot studies to large enterprise campaigns, with recommended starting goals based on your condition’s rarity tier.

Step 3: Launch and Track
Our team begins campaign setup and optimization within 24 to 48 hours. Track performance and download inquiries directly from your dashboard.

Volume Based Pricing

Our pricing combines volume-based tiers with condition complexity. The base rate is determined by your participant inquiry goal:

• Pilot (1 to 499 inquiries): $25.00 to $35.00 per inquiry — Ideal for testing recruitment potential for a new study or site. Low commitment with fast setup to validate participant interest before scaling.
• Single-Site (500 to 1,000 inquiries): $17.00 per inquiry — Designed for individual site recruitment with steady participant flow. Includes ongoing campaign optimization and consistent inquiry delivery.
• Multi-Site (1,001 to 2,000 inquiries): $15.00 per inquiry — Built for studies running across multiple locations. Allows for audience testing, geographic segmentation, and quality optimization across sites.
• National (2,001 to 3,000 inquiries): $13.00 per inquiry — Large-scale recruitment delivered in phases to maintain inquiry quality. Covers broad geographic reach with targeted precision for each site location.
• Enterprise (3,001 to 4,000 inquiries): $11.00 per inquiry — High-volume recruitment with dedicated campaign management. Includes advanced audience strategies, creative testing, and priority optimization.
• Strategic Partnership (4,001+ inquiries): $9.00 per inquiry — Our best rate for long-term, high-volume recruitment partnerships. Full-service campaign management with maximum scalability and the lowest cost per inquiry.

The final cost per inquiry is calculated based on your condition’s rarity tier and recruitment complexity. You’ll see your exact pricing during campaign configuration.

Pricing Examples

For a campaign targeting 500 participant inquiries at the $17.00 base rate:

• Hypertension (Common): $17.00 per inquiry — $8,500 total
• Bipolar Disorder (Moderate): $25.50 per inquiry — $12,750 total
• Alzheimer’s Disease (Rare): $42.50 per inquiry — $21,250 total
• Rare Cancer Subtype (Very Rare): $68.00 per inquiry — $17,000 total (max 250 inquiries)

Expected Outcomes

Based on typical campaign performance, here’s what you can expect. Outcomes vary by condition rarity and campaign scale.

Common Conditions (max 5,000 inquiries)

• 500 to 999 inquiries: 1 to 3 randomized patients
• 1,000 to 1,999 inquiries: 2 to 4 randomized patients
• 2,000 to 2,999 inquiries: 3 to 6 randomized patients
• 3,000 to 3,999 inquiries: 4 to 8 randomized patients
• 4,000 to 5,000 inquiries: 5 to 10+ randomized patients

Moderate Conditions (max 2,500 inquiries)

• 350 to 499 inquiries: 1 to 2 randomized patients
• 500 to 999 inquiries: 1 to 3 randomized patients
• 1,000 to 1,499 inquiries: 2 to 4 randomized patients
• 1,500 to 1,999 inquiries: 3 to 6 randomized patients
• 2,000 to 2,500 inquiries: 4 to 8 randomized patients

Rare Conditions (max 1,000 inquiries)

• 200 to 749 inquiries: 1 to 2 randomized patients
• 750 to 999 inquiries: 1 to 3 randomized patients
• 1,000 inquiries: 2 to 3 randomized patients

Very Rare Conditions (max 250 inquiries)

• 100 to 249 inquiries: 1 randomized patient
• 250 inquiries: 1 to 2 randomized patients

These are conservative estimates. Geo targeted campaigns typically outperform generic national advertising because every inquiry is from someone who can actually reach your site.

Estimated Campaign Duration

Campaign duration is determined by two factors: the number of inquiries relative to your condition’s maximum capacity, and the condition’s rarity tier. Rare conditions require specialized targeting which naturally extends recruitment timelines.

Your campaign type is determined by the percentage of maximum capacity you’re targeting, not a fixed number of inquiries. This means a 100-inquiry campaign for a very rare condition (40% of its 250 max) is classified as a national campaign, not a pilot.

• Pilot Campaign (up to 10% of max): A pilot campaign to test recruitment potential. Participant inquiries begin to flow within a few days.
• Single-Site Campaign (11-19% of max): A single-site campaign with steady participant flow and ongoing optimization. Inquiries typically begin within a few days and continue throughout the campaign.
• Multi-Site Campaign (20-39% of max): A multi-site campaign that allows for audience testing and quality optimization. Inquiries typically begin within a few days and continue throughout the campaign.
• National Campaign (40-74% of max): A national campaign delivered in phases to maintain inquiry quality. Inquiries typically begin within a few days and continue throughout the campaign.
• Enterprise Campaign (75-100% of max): An enterprise campaign with dedicated campaign management. Inquiries typically begin within a few days and continue throughout the campaign.

Timeline Examples

• Common condition, 1,000 inquiries: 3 weeks to 1 month
• Moderate condition, 1,000 inquiries: 4.5 weeks to 1.5 months
• Rare condition, 500 inquiries: 5 weeks to 2.5 months
• Very rare condition, 100 inquiries: 1 month to 3 months

Rare and very rare conditions require specialized targeting which extends recruitment timelines. Our team applies multi-channel strategies and advanced audience segmentation to reach these smaller patient populations effectively.

What Makes Us Different

We do all the heavy lifting:

• Campaign Strategy and Setup: Our experienced team creates compelling ad creative and targeting strategies based on your study criteria and ideal participant profile
• Geo Targeting Expertise: We target specific catchment areas around your site locations, not broad national audiences that waste your budget
• Continuous Optimization: We monitor performance daily and adjust targeting, bidding, and creative to maximize results
• Quality Focus: Every campaign is optimized for inquiry quality, not just volume
• Transparent Reporting: Track campaign performance in real time through your dashboard

The Financial Advantage

Consider the traditional cost of clinical trial recruitment. Industry data shows recruiting a single qualified participant can cost $200 or more, depending on therapeutic area and trial complexity. Many organizations spend 60% to 80% of their total budget on patient recruitment.

Our tiered pricing, with costs as low as $9 per inquiry for high volume campaigns, represents significant savings. But it’s not just about lower cost. It’s about value:

• No agency fees: Unlike traditional agencies that charge 15% to 20% management fees on top of ad spend
• No minimum contracts: Scale up or down based on your enrollment needs
• No setup costs: Campaign setup is included in the service
• No learning curve: Our team brings 10+ years of experience optimizing campaigns specifically for clinical trial recruitment

Transparency and Control

One common concern about outsourcing advertising is loss of control. Our platform addresses this directly:

• Real Time Dashboard: Monitor campaign performance, inquiry quality, and delivery progress
• Quality Metrics: Track conversion rates and enrollment success to measure campaign value
• Budget Control: Your campaign runs exactly to the inquiry count you specify. No surprise charges
• Performance Reports: Access detailed analytics on audience demographics and conversion data
• Flexible Adjustments: Need to pause or scale your campaign? We accommodate changes as needed

Integration with Your Workflow

Our system fits seamlessly into your existing recruitment process:

• Easy Export: Download inquiries in CSV format compatible with any CRM or CTMS system.
• Real Time Delivery: Inquiries appear in your dashboard as they come in. No delays
• Privacy by Design: We connect participants with your listings through targeted advertising. We do not collect, store, or process any protected health information. All health related screening occurs directly between you and participants through your own IRB approved processes

IRB Approval and Compliance

You are solely responsible for obtaining and maintaining all necessary Institutional Review Board (IRB) approvals for your clinical trial before launching any advertising campaigns. Our service promotes your approved study to qualified participants, but we do not verify, manage, or guarantee IRB compliance on your behalf. Please ensure your trial is fully approved and compliant with all applicable regulations before purchasing advertising.

Why Invest in Recruitment Advertising

Think of recruitment advertising not as an expense, but as an investment in your study’s success:

• Cost of Delays: Every day a study remains under enrolled costs money. Faster recruitment means faster completion
• Avoid Protocol Amendments: Under enrollment often leads to costly amendments or site additions. Proactive recruitment prevents these expenses
• Competitive Advantage: Sites that fill quickly gain sponsor preference for future studies
• Staff Efficiency: Your coordinators can focus on screening and enrollment rather than sourcing participants

Getting Started

Adding recruitment advertising to your listing takes just minutes:

1. Post Your Listing: Create or select your clinical trial listing
2. Add Advertising: Choose to add a recruitment advertising campaign
3. Select Your Condition: Choose your therapeutic area and indication
4. Set Your Goal: Enter the number of participant inquiries you need
5. Review Investment: See your total campaign cost, expected timeline, and estimated outcomes
6. Launch: Our team begins optimization within 24 to 48 hours
7. Receive Inquiries: Download qualified participant inquiries as they arrive

Ready to Accelerate Your Enrollment?

Our expert team has 10+ years running successful recruitment campaigns for clinical research sites. Let us handle the advertising while you focus on what matters: running your study.